James Hardie - Architectural

James Hardie a world renowned manufacturer came to us with a brief that they where going to have one of the biggest new product launches. The tasks involved was product naming, branding, colour technology system, design of all touchpoints including packaging, advertising, brand roll out, brand style guide, brochures, website, web banner ads. This was a fantastic job for me from an experience point of view and as personal point of view being the lead designer.

Above Packaging Design to send samples of the product to Interior Designers, Architects and Specifiers.
Note Below are a few select pages from the Brand Guidlines  in total it is a 48 page document - Enjoy
Entire project designed from concept to finished art while employed under Inkredible.
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